Two of the “Ten Steps” in the global alumni reform effort are core identity issues, namely, “Who are we?” (elevated branding that enhances our emotional appeal) and “Why are we here?” (an aspirational mission statement). Though the reform proposal was approved in Hungary, some attendees voiced concerns about the mission statement and branding aspects. As […]
Daily Archives:
Our work sessions in Hungary
Here is a summary of our work activities during the February 18-19 alumni days in Tapolca, Hungary: February 18: 9:30am – 1pm WG presentation of “Unleashing AIESEC’s Global Alumni Potential” The working group presented a summary of its analysis and recommendations for global AIESEC alumni reform. Many of the participants came prepared having read the executive […]
